Colorado is paying influencers to promote COVID-19 vaccines
Article publisher:
Yahoo news
Article date:
28 July 2021
Article category:
Colorado News
Medium
Article Body:
Colorado is paying more than 120 influencers on Instagram, TikTok and other social media platforms up to $1,000 a month to tell people to get vaccinated against COVID-19 [the China virus], Axios has learned.
The so-called influencers include doctors, teachers, Democratic strategists, prominent restaurateurs, musicians and mothers....
The Polis administration hired Denver-based Idea Marketing to manage the vaccine information campaign. An $8.8 million contract with the firm runs through Sept. 30...
The marketing firm's initial plan set aside $286,500 to pay people for posting positively about the need to get vaccinated on social media.
Influencers make anywhere from $400 to $1,000 a month depending on their reach....
The marketing firm, which did not return a message seeking comment, will get $1.25 million of the total, or 14% of the contract amount....
Related
Do we need vaccine passports?
