Aspen Skiing Company Instructs Employees to Discriminate in Favor of Blacks

Aspen is hosting the National Brotherhood of Skiers, which is advertised to be “the largest black ski group in the United States.”

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A hearty welcome was not enough, however, for Mike Kaplan, the liberal white CEO of Aspen Skiing Company. He found it necessary to issue a memo to all employees instructing them how to behave around black people.

Kaplan instructed employees to greet the black guests “lovingly and intentionally.” He says employees ordinarily treat all guests this way but instructed them “to make an even greater effort” with the black ones. He goes on to tell employees the reason for this special effort for blacks.

It’s because “standard or even slightly bad service can easily be interpreted as bias.” And so, employees should avoid saying to customers who are black things that might be interpreted as racist, such as “that parking spot is just for hotel guests” or “you can’t park there” or “my restaurant isn’t open now, come back at 5.”...

 I believe that the color of a customer’s skin is less important than the content of their wallet. Why should some customers get treated better based on their skin color?...